“Change, however slight, is necessary for survival. It is called adaptation.
In our day to day lives, we rebrand in small, subtle ways and other times in big, significant ways. The female of our species is known to dab on a little makeup in of varying degrees: ranging from a light, almost non-existent touch up also called the no-makeup look (Case in point The Duchess of Sussex, Megan Markle, on her wedding day in 2018); to the complete make overlook, also known as the face beat for the gods, where the subject is almost unrecognizable from their original version.
On the male side of things, a subtle change is achieved by visiting a barber for a top-up. While in the month of Movember a.k.a November, we note two extremes from the complete shaving of all facial hair; to growing out all follicles of one’s facial hair to enter into the elite and envious club known as the beard gang.
There are methods of changing one’s look by changing the style of clothes, shoes, or accessories. Interior home design is an art of altering our living and working spaces either by just applying a fresh coat of paint or by demolishing walls and throwing in an entirely new kitchen plus the sink. The end game in all of these exercises is visual change.
Therefore, the question begs, if we can make subtle as well as extreme visual changes to our faces, styles, offices, and homes; can we apply the same to our organizations? The answer is a big YES!
There are two ways an organization can change up how it is visually portrayed to its staff, clients, customers, communities, suppliers, donors, and partners in a process of which is called Rebranding.
Whichever method you chose to rethink your organization’s brand presence and positioning, know for sure that it’s an exercise that won’t be in futility.
Rebranding shows that organizations are ever-evolving organisms as people who make them up also are.
Article first published on Thellesi.co.ke